Compliment your SEO efforts with pay per click advertising 
Pay per click advertising (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an ad you've placed in a search engine's results. The more you agree to pay per click (or bid) for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results.   

Visibility Partners encourages clients to develop a search engine optimization plan first before considering PPC.   The efforts you put into SEO are long lasting, in the long run far less expensive and the organic search listings are viewed by the general public as more relevant. 

However, PPC advertising, if properly managed, is one of the most cost-effective solutions for Family Law firms to attract new clients. It also provides one of the easiest ROI analyses in online marketing.
One reason why pay per click ads are becoming such an attractive option to organizations of all sizes, is that campaign options can be tailored to suit any budget.     Your can use PPC online advertising to deliver
targeted, high quality traffic to your website.

A PPC strategy consists of designing and maintaining online marketing campaigns to encourage the maximum level of traffic to your web page. The process starts by creating a   keyword phrase list, to create the ads that will be listed.   Ad campaigns can be run through one or all of the major search engine firms. 

The cost of advertising ads relate to Family Law range anywhere from $.10 to more than $50 dollars per click.  Although, typically the per click  on the lower end of that range.  For example,  to be the high bidder today in Yahoo for the phrase “collaborative divorce”  requires a bid of $1.28. 
Visibility Partners helps Family Law Attorneys grow their practices.   We are focused in the legal market and have extensive experience building search engine optimized websites for Family Lawyers.