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When a prospective client in your city
searches the Web using a divorce related phrase, we want your website to appear on Page One of the search results.
Brian Schwartz - President
Internet Marketing
As an attorney, how can you make your firm more visible to prospective clients who can benefit from your services? A great way to become more visible is to enhance your website. We have developed a cost effective solution to help Family Law professionals increase the traffic to their websites. We focus on two areas:
- Search Engine Optimization
- Pay Per Click Services
For the vast majority of clients, our primary focus is Search Engine Optimization. Our goal is to increase website visitors by improving the organic search result rankings for their sites. By organic, we mean the natural search results that appear because of how the search engines have rated the relevance of your site. These results are not paid for.
Search Engine Optimization
In optimizing your website we address the following areas:
- Identify & define keywords and phrases.
- Review and edit content.
- Submit site to search engines, local search directories and legal directories.
- Create a link building campaign.
- XML and HTML site maps.
- Code Optimization.
- Site Architecture Analysis.
- Building new pages.
- Design optimization.
Pay Per Click Services(PPC)- Visibility Partners offers full service Pay Per Click campaigns. We recommend PPC to three types of clients. First, it can be helpful to clients that have a broader range of keywords to target. In this case PPC can be a cost effective solution. Second, clients that have a brand new site will have their organic results suffer early on. Sites less than six months old are penalized and have more difficulty getting good organic results. Finally, Pay Per Click is useful if you are a client that has a short term need to drive up Internet Referrals.
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