How do you create a site that is visible to
prospective clients in need of the services you offer? When prospective
clients visit your site, will they gain a sense for your firm's professional
image? Will reading your site motivate them to contact you to learn
more? The answers lie in implementing an integrated strategy that addresses
two key areas:
- Design that reflects your "brand" and enables visitors to your site to easily understand the value you offer.
- Architecture that enables you to make updates on your own and to grow the site over time.
Site Design
When designing a site it is important to look both at the graphic design and
the technical design. For the graphic design, we will create a design that
reflects your brand and professional image.
For the technical design, our focus will be that your site is clear, concise and easy
to navigate. The goal is to design a site that is easy to use and accurately
represents your firm. We will look at practical aspects such as:
- Navigation - Is it user friendly?
- Loading - Does the site load quickly?
- Linking - Can the search engines locate all of the pages?
- Structure - Is the navigation consistent?
Architecture
Architecture is important because your site will change over time and it is
important to have a modern foundation to build upon. Our developers are
experienced in the latest development techniques, ensuring that your site
will be able to grow over time and synchronize well with the Search Engines.
Our sites are developed to open systems standards and are not proprietary.
This means that you are not locked into Visibility Partners if you choose
to change directions in the future.
Visibility Partners will create a Content Management System for you that will
enable you to make updates to certain sections of your site on your own
without the help of a web developer.
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